"Benas knows the ins and outs of SEO. He's been such a valuable partner... and I emphasize partner. All the results are there to prove his approach works."
About
I started in SEO over a decade ago and never left. These days I run Avium, a personal branding agency for keynote speakers, authors, and founders whose real-world reputation is bigger than their online one.
My longest clients have been with me for over eight years. I keep the roster small on purpose.
Outside the agency I make YouTube videos, write two newsletters, and guest on podcasts about SEO, AI search, and personal branding.
Off the clock
The parts of my life that don't involve a keyboard.






What I'm building
Everything I run right now, in one place.
Avium
Personal branding agency for keynote speakers, authors, and founders. SEO, AI search, LinkedIn, and podcasts as one system.
Visit YouTubePersonal channel
Videos on SEO, AI search, and what it's actually like to run a small agency.
Watch YouTubeHome Caprice
A faceless channel in the home comfort niche. My experiment in building media that doesn't need my face.
Watch NewsletterFor entrepreneurs
Lessons from running a lean agency: sales, clients, systems, and the numbers behind them.
Subscribe NewsletterThe Outline
My personal monthly letter. What I'm building, reading, and thinking about.
Subscribe Everything elseIndie page
The smaller things I ship, all in one list.
BrowseThe journey so far
Jobs, projects, and bets that got me here.
Started freelancing
First marketing gigs around Copenhagen while studying at CBS. BDM Business is still running today.
Skyscanner
Managed a β¬900K monthly ad budget across 15 markets. As an intern.
First affiliate site
Built Backbone Brothers, sold it a year later for $1,900. Small exit, big lesson: websites are assets.
All-in on SEO
Digital marketing at Tattoodo in Copenhagen, opened my Upwork profile, and started building Reload Your Gear.
Meros Media
SEO Manager for US clients. A partnership still going strong, eight years in.
YouTube and an exit
Launched my YouTube channel. Sold Reload Your Gear, a survival and outdoors site, for $14,000.
The Outline
Started my personal newsletter on Substack.
Founded Avium
Personal branding agency for world-class experts. The thing everything else was building toward.
Closed the Upwork chapter
Seven years of freelancing on the platform, wrapped up to focus fully on Avium.
Building in the open
Avium, two YouTube channels, two newsletters, and this website.
Podcast appearances
Interviews on SEO, AI search, personal branding and what running a lean agency looks like from the inside. Five stars on PodMatch across 30 host reviews. The 27 episodes that are live, newest first.
Entrepreneurship 101
Data Beats Opinion
Work at Home RockStar
Leading with Integrity
Champion Mindset Collective
Podcast Profits Unleashed
Honest Wealth Builders
Podcast Authority Architect
The Conscious Chats Podcast
The Grit Factor Podcast
Unfudge Your Marketing
Modern Founders
Be-Picked Podcast
Wisdom Journey
AI Superwoman Podcast
Power Movers
The Agency Uplift Podcast
The Iferia Techcast
Designwave Podcast
Inside The Firm
Macpreneur
The Unscripted SEO Interview Podcast
The KAJ Masterclass LIVE
Your Brand Amplified
You're The Boss
Freelancer Training
Financial Freedom Podcast
He shared practical insights into building a credible personal brand without chasing followers, vanity metrics or trying to become someone you're not. I especially enjoyed our conversation about authenticity, podcast guesting and why trust will become even more important as AI-generated content grows.
What clients say
A few of the people I've worked with through Avium, in their own words.
"You have a rare ability to make the complex understandable and, more importantly, actionable. We got a ton of value from our work with you."
"Ben did a tremendous job helping me with my SEO and search goals. He's super responsive and very knowledgeable."