"Benas knows the ins and outs of SEO. He's been such a valuable partner... and I emphasize partner. All the results are there to prove his approach works."
About
I started in SEO over a decade ago and never left. These days I run Avium, a personal branding agency for keynote speakers, authors, and founders whose real-world reputation is bigger than their online one.
My longest clients have been with me for over eight years. I keep the roster small on purpose.
Outside the agency I make YouTube videos, write two newsletters, and guest on podcasts about SEO, AI search, and personal branding.
Off the clock
The parts of my life that don't involve a keyboard.






What I'm building
Everything I run right now, in one place.
Avium
Personal branding agency for keynote speakers, authors, and founders. SEO, AI search, LinkedIn, and podcasts as one system.
Visit YouTubePersonal channel
Videos on SEO, AI search, and what it's actually like to run a small agency.
Watch YouTubeHome Caprice
A faceless channel in the home comfort niche. My experiment in building media that doesn't need my face.
Watch NewsletterFor entrepreneurs
Lessons from running a lean agency: sales, clients, systems, and the numbers behind them.
Subscribe NewsletterThe Outline
My personal monthly letter. What I'm building, reading, and thinking about.
Subscribe Everything elseIndie page
The smaller things I ship, all in one list.
BrowseThe journey so far
Jobs, projects, and bets that got me here.
Started freelancing
First marketing gigs around Copenhagen while studying at CBS. BDM Business is still running today.
Skyscanner
Managed a β¬900K monthly ad budget across 15 markets. As an intern.
First affiliate site
Built Backbone Brothers, sold it a year later for $1,900. Small exit, big lesson: websites are assets.
All-in on SEO
Digital marketing at Tattoodo in Copenhagen, opened my Upwork profile, and started building Reload Your Gear.
Meros Media
SEO Manager for US clients. A partnership still going strong, eight years in.
YouTube and an exit
Launched my YouTube channel. Sold Reload Your Gear, a survival and outdoors site, for $14,000.
The Outline
Started my personal newsletter on Substack.
Founded Avium
Personal branding agency for world-class experts. The thing everything else was building toward.
Closed the Upwork chapter
Seven years of freelancing on the platform, wrapped up to focus fully on Avium.
Building in the open
Avium, two YouTube channels, two newsletters, and this website.
Podcast appearances
I've guested on shows about SEO, AI search, and personal branding. Here's what hosts had to say.
Had the most authentic and conversational chat with Benas. I was really impressed with his wisdom, from his journey. Thank you for sharing your honest journey through the messy middle. Powerful interview, highly recommend Benas.
Benas was a fantastic guest and brought a great combination of expertise, curiosity, and professionalism to the conversation. He was thoughtful, articulate, and open to exploring new ideas. I highly recommend connecting with him and following his work.
It was a pleasure having this meeting, the insights and energy it brought to the conversation was well appreciated, looking forward to staying in touch!
What clients say
A few of the people I've worked with through Avium, in their own words.
"You have a rare ability to make the complex understandable and, more importantly, actionable. We got a ton of value from our work with you."
"Ben did a tremendous job helping me with my SEO and search goals. He's super responsive and very knowledgeable."